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Manager of Marketing Operations - Remote

Job Details

Req ID:
Supported Practice:
Heartland Dental
12647 Olive Blvd, Creve Coeur, MO 63141

Position Summary:




Heartland Dental is the leading dental support organization in the United States. With more than 1,600 supported dental offices and 1,800 dentists in 38 states, Heartland Dental is experiencing phenomenal growth nationwide. Our success can be attributed to our focus on culture and a commitment to ongoing advancement. Heartland Dental partners with its supported dentists to deliver high-quality care across the full spectrum of dental services, and is majority owned by KKR, a leading global investment firm. 

From regional business support to our Support Offices in Effingham, Indianapolis, and St. Louis, we support doctors and teams with non-clinical and administrative assistance, so they can focus on delivering high-quality patient care while improving their lives professionally and personally. With experts focused on all the areas below and more, supported offices can breathe easy knowing we have we have them covered. 


The Manager of Marketing Operations is responsible for managing processes, tools, metrics, and initiatives required to deliver marketing goals and plans. This role will design, document, and implement optimized business processes, ensuring effective communication and change management throughout the organization  


The Manager will work to minimize manual processes, eliminate duplication of efforts and complex hand-offs between team members, and increase Marketing capabilities through clear, standardized, and streamlined processes  They will establish and monitor key performance indicators (KPIs) to track progress, measure success, and identify areas for further improvement. 


Effectively, this position will assist with creating access, connection, and resourcing for the Marketing Team’s Centers of Excellence to develop world-class execution for our supported Doctors, Operations Partners, and the Enterprise at large.  


 This role reports to the Senior Director of Marketing Operations. 

Below is an overview of the duties and responsibilities you would take on in this role: 


  • Assess, design, evolve, and govern optimized workflows across Heartland Dental Marketing 
  • Establish process documentation, implement controls, and provide supporting documentation and training resources to drive process improvements, boost productivity, reduce costs, minimize errors, and increase overall effectiveness. 
  • Create and ensure adherence to defined standard operation procedures (SOPs) in accordance with organizational guidelines and directives.  
  • Implement metrics to demonstrate effectiveness and efficiency of processes.  
  • Manage projects for continuous improvement initiatives to deliver programs on time and on benefit using collaborative approaches that generate buy-in among stakeholders and shared vision for success. 
  • Work with the CRM, Data and Analytics and Digital Marketing teams to implement marketing technology and automate patient journeys, campaigns, and websites.  
  • Ensure all relevant communications, records/data are updated and recorded in DAM, CMS & CRM system on a weekly basis; define data dispositions that will track back into CRM (so that offline and online records are tracked holistically) 
  • Assist with the management of Heartland Dental’s agency partners and marketing vendors. 

Minimum Requirements: 

  • Bachelor’s degree in business, Marketing or Communications 
  • At least 3+ years of Agile methodologies experience.

  • 8+ years of continuous optimization management experience in multi-unit operating model 

  • Previous experience with Jira, Confluence, Microsoft Dynamics 360, Adobe Experience Manager. 
  • Strong organizational and strategic planning skills. 
  • Ability to coach and develop process management to drive process performance. 
  • Flexibility and versatility in problem analysis and resolution requiring attention to detail. 
  • Ability to communicate successfully across functional lines. 
  • Critical thinking skills focused on root cause and opportunities for improvement. 
  • Ability to analyze and interpret qualitative and quantitative data. 
  • Excellent interpersonal, written, and oral communications skills. 
  • Experience with agile working processes a plus. 
  • Data-driven mind-set, leadership and problem-solving skills, using creativity and innovation. 
  • Excellent presentation and communication skills. 
  • Ability to lead cross-functionally and build deep relationships. 


Physical Requirements: 

  • Ability to perform essential duties satisfactorily with or without reasonable accommodation. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the position.  
  • Prolonged periods sitting at a desk and working on a computer.  
  • Must be able to lift up to 15 pounds at times.  


We put our people first at Heartland Dental, and that shows in our generous benefits package. 


Company retains the sole discretion to change the duties of the position at any time. 


We provide all employees and applicants for employment with the protections of federal, state, and local laws affording equal opportunity in employment. 

Join Our Talent Network


  • Paid Time Off

  • Paid Holidays

  • Regional Mentors

  • Sponsored Continuing Education Opportunities

  • Bonus Program

  • Referral Bonus

  • Health, Vision, Dental, & Life Benefits

  • Discounted Scrubs, Fitness Plans, and More

Personal Stories

“I joined Heartland Dental in 2018 with 13 years of dental experience in search of career and leadership growth, and I’ve gotten that in abundance. The support is never-ending. If you have a vision or a dream, Heartland supports it wholeheartedly. I am blessed to be a part of such an amazing Supported Practice!” 
Latasha Webber Regional Manager of Operations 
  • 2023 Joined the Communications Team
  • 2021 Promoted to Regional Manager of Operations supporting Columbia and Aiken, SC and Evan, GA
  • 2020 Expanded PMO role to support a second office
  • 2018 Promoted to become the office’s Practice Manager of Operations (PMO)
  • 2018 Joined Heartland Dental as a Business Assistant
Latash Webber
“I joined Heartland Dental in search of a new opportunity and have found so much more than I could have ever imagined. Heartland has provided me invaluable education opportunities that have allowed me to achieve things I never thought possible and do things I never would have imagined.” 
Noel Keyes Regional Manager of Operations
  • 2023 Promoted to Regional Manager of Operations supporting Charlotte, North Carolina
  • 2020 Transitioned to a PMO role supporting newly affiliated practices and new, or De Novo, offices in Charleston, SC
  • 2017 Promoted to Practice Manager of Operations (PMO) supporting offices in Melbourne, FL
  • 2015 Joined Heartland Dental as an Office Manager
Noel Keyes
“Beyond supporting me professionally, Heartland allows me to make a difference in my community. Being able to volunteer in Free Dentistry Days has been a huge motivator for me. I am proud to make a difference by helping empower providers to give back.” 
Amanda Hensiak Digital Marketing Liaison
  • 2023 Founding member of Alliance, Heartland Dental’s gender and sexuality employee-led community
  • 2022 Transitioned to Digital Marketing
  • 2022 Promoted to Field Marketing Strategist
  • 2018 Transitioned to the Regional Marketing Strategist
  • 2017 Promoted to Practice Manager of Operations
  • 2016 Promoted to Office Manager
  • 2014 Joined Heartland Dental as a Business Assistant
Amanda Hensiak
“I joined Heartland Dental in search of a new career opportunity. Thanks to the great leaders and developmental courses Heartland offers, I have grown both personally and professionally. I never imagined I would become part of a new and growing department!” 
Astra Dean Payor Relations Supervisor
  • 2022 Promoted to Payor Relations Supervisor
  • 2018 Joined a new, growing department as Payor Relations Lead
  • 2016 Promoted to Fee Schedule Manager
  • 2014 Promoted to Fee Schedule Supervisor
  • 2011 Moved to Dental Insurance Administration department as a Fee Schedule Coordinator
  • 2008 Transitioned to a role as a Dental Assistant
  • 2007 Joined Heartland Dental as a Business Assistant
Astra Dean

Heartland Dental

Heartland Dental provides exceptional service to more than 2,300 supported doctors, across 38 states and over 1,400 offices. Cementing itself as the largest, and still one of the fastest growing, Dental Support Organizations in the United States.

Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and set forth their own clinical care philosophies. But all our partners are united by a common goal: delivering the highest quality dental care and experience.

At Heartland Dental, we’re committed to living our core values which promote diversity and inclusion. We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.