Lead Generation Manager, Affiliations

We are looking for a self-motivated individual that can thrive in a fast-paced environment to help further Heartland Dental’s growth. The Lead Generation Manager will lead and manage the day-to-day activities associated with driving lead volumes for the largest dental support organization in the country. At Heartland Dental, we provide non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported Doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.

Help Heartland Dental grow by attracting and affiliating with successful dental practices, owners, and their teams. The Lead Generation Manager will be responsible for building and executing strategies to engage owners that are identified as likely potential acquisitions. This individual will be focused on origination and deal sourcing initiatives for Heartland through outbound calls, texts, in-person meetings, conferences, and other marketing efforts in order to expand Heartland’s deal flow. In addition to partnering with doctors this individual will also work closely with our world class Affiliations and Business Development team to ensure a successful long-term partnership between the doctor and support teams through a closing.

Dental practice acquisitions are at the core of Heartland’s growth strategy and have been the foundation upon which Heartland has achieved its success over more than 25 years.  By affiliating with the nation’s highest quality dental practices, Heartland grows its mission to support dentists and their teams while gaining valuable clinical expertise from Doctors and Hygienists to help support and mentor others across its community.

Below is an overview of the duties and responsibilities you would take on in this role:

• Lead and mentor a team of lead generation associates, fostering a high-performance culture focused on quality and conversion
• Develop and execute strategic lead generation plans across multiple channels (broker, self-sourcing, events, marketing support, internal referrals) to drive pipeline growth
• Collaborate cross-functionally with Business Development team, Marketing, and broader Affiliations teams to optimize lead sourcing and qualification strategies
• Own and optimize CRM systems (HubSpot, Microsoft Dynamics), ensuring data integrity, segmentation, and actionable insights
• Analyze lead performance metrics and conversion data to refine targeting, messaging, and outreach tactics
• Build and maintain relationships with high-value external partners and referral sources to expand lead funnel
• Identify and pursue new market opportunities and develop tailored outreach strategies to penetrate those segments
• Oversee outbound campaigns, including cold calling, email sequences, and digital engagement, ensuring alignment with brand and business goals
• Represent the company at industry events, trade shows, and conferences to increase visibility and generate qualified leads
• Drive continuous improvement in lead generation processes, tools, and team capabilities
• Maintain and report on KPIs including lead volume, quality, conversion rates, and ROI
• Ensure compliance with data privacy regulations and internal policies in all lead generation activities
• Other projects as assigned

Minimum Requirements:

• Bachelor’s degree in Business or related field required
• 5+ years of lead generation experience or 2-3 years of lead gen experience and 3+ years of business development, sales operations or M&A experience required, preferably in multi-site healthcare or professional services; experience within mature lead generation functions is a significant plus
• 2+ years of proven experience managing and developing high-performing teams.
• Experience in multi-site dental or healthcare. B2B and M&A experience are both significant pluses.
• Strong proficiency in CRM platforms (HubSpot, Microsoft Dynamics) and lead generation tools.
• Excellent communication, leadership, and analytical skills.
• Willingness to travel as needed (10%).
• Ability to work in a fast-paced, results-driven environment with cross-functional collaboration

Desirable Qualifications:

• Advanced degree or certifications in marketing, business, or analytics
• Experience in dental, healthcare, or private equity-backed environments
• Experience in recruiting, call center operations, or high-volume outreach
• Strong data analysis and reporting skills
• Technical experience with CRM systems

Physical Requirements

• Ability to perform essential duties satisfactorily with or without reasonable accommodation. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the position
• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.