Field Marketing Strategist, Marketing
Job Details
- Req ID:
- 110552
- Supported Practice:
- Heartland Dental
- Category:
- Marketing
- Location:
- Heartland Dental, Chicago, IL 60601
- Salary:
- $60,000.00 - $78,000.00 per year
Position Summary:
Field Marketing Strategist
About Heartland Dental
Heartland Dental is the nation's largest dental support organization, providing non-clinical, administrative support services to over 2,300 dentists in more than 1,400 offices across 38 states. With annual revenues exceeding $2.5 billion, we continue to expand our nationwide footprint through same-office growth and new affiliations.
Position Overview
We are seeking a strategic and data-driven Field Marketing Strategist (FMS) to support 2 to 3 regions, or approximately 100-150 supported offices. This role is central to influencing and executing strategic marketing initiatives aligned with a new patient operating model to drive business performance. As the trusted marketing advisor to Regional Operations Managers and supported Doctors and offices, the FMS role blends strategic thinking, analytical insight, and customer service excellence to deliver world-class marketing support.
Strategic Partnership with Operations:
- Collaborate with Regional Managers of Operations to identify office-level marketing priorities and align them with business goals, ultimately leading the development and execution of customized marketing plans
- Lead monthly regional calls and quarterly strategy sessions to review performance, adjust tactics, and maintain progress on established marketing plans
- Communicate marketing strategies and performance insights clearly and collaboratively, ensuring alignment with operational goals
Performance-Driven Marketing:
- Analyze patient visit data and office performance metrics to identify high-opportunity offices for targeted campaigns
- Develop and deploy localized marketing strategies that address specific operational challenges and growth opportunities
- Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI
Market Engagement:
- Conduct quarterly visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics
- Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement
Relationship Building:
- Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate
- Guide partners toward self-serve resources when applicable, using sound judgement to determine when to empower them with tools versus when to provide direct support
- Build credibility through consistent follow-through, responsiveness, and a deep understanding of local market dynamics
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; or a minimum of 8 years of progressive experience in marketing
- 3–5 years of demonstrated career growth within multi-unit organizations, ideally in a marketing capacity
- Proven ability to leverage data and analytics to optimize marketing programs and budget allocation, with a focus on driving new patient acquisition, case acceptance, scheduling availability, and enhancing doctor brand awareness and reputation
- Experience managing a portfolio of markets with multiple supported locations, ensuring tailored marketing plans for individual locations while driving overall market success
- Demonstrated success in an influence-based operating model, where relationship-building and consultative support have directly impacted decisions and business outcomes
- Strong decision-making capabilities, with the ability to make timely, high-quality decisions informed by priority, analysis, experience, and sound judgment
- Excellent interpersonal and communication skills, both written and verbal
- Proven ability to establish and maintain effective working relationships with internal stakeholders and external partners
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other essential business tools
- Willingness to travel up to 30%, including day trips and occasional overnight stays
Featured Jobs
General Dentist - Lacey, Washington
- Supported Practice:
- Artesian Dental
- Job Location:
- 4445 Lacey Blvd SE, Lacey, WA 98503
- Category:
- General Dentist
General Dentist - Lacey, Washington Work in an environment that fully supports clinical autonomy, ensuring all treatment decisions remain solely with the doctor. Benefit from access to a robust mentor program and a network of more than 3,000+ supported doctors …
Part Time General Dentist - Venice, FL
- Supported Practice:
- Jacaranda Dental Care
- Job Location:
- 160 Pointe Loop Dr., Venice, FL 34293
- Category:
- General Dentist
Part Time General Dentist - Venice, FL Work in an environment that fully supports clinical autonomy, ensuring all treatment decisions remain solely with the doctor. Benefit from access to a robust mentor program and a network of more than 3,000+ …
Dental Hygienist
- Supported Practice:
- Dental Care at Addison Place
- Job Location:
- 8644 Addison Place Drive, Naples, FL 34119
- Category:
- Dental Hygienist
Dental Hygienist Dental Care at Addison Place in Naples, FL is looking for a Dental Hygienist to join our team! Adding a Dental Hygiene provider to our welcoming, collaborative, goal oriented Dental office. Full Time: 7:30-5 Address: 8644 Addison Place …
Benefits
-
Paid Vacation & Holidays
-
Access to Daily Pay
-
Sponsored Continuing Education Opportunities
-
Bonus Program
-
Retirement and College Savings Plans
-
Referral Bonus
-
Health, Vision, Dental, & Life Benefits
-
Fitness and Mental Wellness Programs
Personal Stories
“I joined Heartland Dental in 2018 with 13 years of dental experience in search of career and leadership growth, and I’ve gotten that in abundance. The support is never-ending. If you have a vision or a dream, Heartland supports it wholeheartedly. I am blessed to be a part of such an amazing Supported Practice!”
- 2023 Joined the Communications Team
- 2021 Promoted to Regional Manager of Operations supporting Columbia and Aiken, SC and Evan, GA
- 2020 Expanded PMO role to support a second office
- 2018 Promoted to become the office’s Practice Manager of Operations (PMO)
- 2018 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new opportunity and have found so much more than I could have ever imagined. Heartland has provided me invaluable education opportunities that have allowed me to achieve things I never thought possible and do things I never would have imagined.”
- 2023 Promoted to Regional Manager of Operations supporting Charlotte, North Carolina
- 2020 Transitioned to a PMO role supporting newly affiliated practices and new, or De Novo, offices in Charleston, SC
- 2017 Promoted to Practice Manager of Operations (PMO) supporting offices in Melbourne, FL
- 2015 Joined Heartland Dental as an Office Manager
“Beyond supporting me professionally, Heartland allows me to make a difference in my community. Being able to volunteer in Free Dentistry Days has been a huge motivator for me. I am proud to make a difference by helping empower providers to give back.”
- 2023 Founding member of Alliance, Heartland Dental’s gender and sexuality employee-led community
- 2022 Transitioned to Digital Marketing
- 2022 Promoted to Field Marketing Strategist
- 2018 Transitioned to the Regional Marketing Strategist
- 2017 Promoted to Practice Manager of Operations
- 2016 Promoted to Office Manager
- 2014 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new career opportunity. Thanks to the great leaders and developmental courses Heartland offers, I have grown both personally and professionally. I never imagined I would become part of a new and growing department!”
- 2022 Promoted to Payor Relations Supervisor
- 2018 Joined a new, growing department as Payor Relations Lead
- 2016 Promoted to Fee Schedule Manager
- 2014 Promoted to Fee Schedule Supervisor
- 2011 Moved to Dental Insurance Administration department as a Fee Schedule Coordinator
- 2008 Transitioned to a role as a Dental Assistant
- 2007 Joined Heartland Dental as a Business Assistant
Heartland Dental
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.
Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and set forth their own clinical care philosophies. But all our partners are united by a common goal: delivering the highest quality dental care and experience.
At Heartland Dental, we’re committed to living our core values which promote diversity and inclusion. Supported practices are independently owned and operated, and employment decisions are made by each practice. However, all supported practices are encouraged to provide equal opportunity in employment and to comply with all applicable federal, state, and local laws regarding non-discrimination.