De Novo Field Marketing Strategist

De Novo Field Marketing Strategist 

About Heartland Dental 
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in 1,900+ dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the clinical leaders of their practice, retain full clinical autonomy, and establish their own care philosophies. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and patient experiences.

Position Overview 

The De Novo Field Marketing Strategist (FMS) supports a regionally aligned group of 50–60 brand new offices. This role is central to driving early-stage growth, patient acquisition, and profitability for De Novo offices. As a strategic partner to Regional Operations Managers and supported Doctors, the De Novo FMS blends marketing expertise, analytical insight, and hands-on support to help new offices establish a strong market presence and achieve sustainable success.

Key Responsibilities 

Strategic Partnership with Operations:

• Identify and share marketing priorities unique to De Novo Offices, focusing on rapid ramp-up, new patient acquisition, and healthy patient mix.
• Develop and execute customized marketing plans for each new office, aligning with business goals and early-stage growth targets.
• Lead monthly alignment calls and quarterly strategy sessions to review De Novo office performance, adjust tactics, and maintain progress on marketing plans.
• Communicate marketing strategies and performance insights clearly, ensuring alignment with operational goals and the unique needs of new offices.

Performance-Driven Marketing:

• Analyze patient visit data and office performance metrics to identify high-opportunity de novo offices for targeted campaigns

• Develop and deploy localized marketing strategies that address the challenges of new office launches, including community awareness, competitive positions and patient mix optimization.
• Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI

Market Engagement:

• Conduct as needed visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics
• Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement

Relationship Building:

• Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate for new offices.
• Guide partners toward self-serve resources when applicable, using sound judgement to determine when to empower them with tools versus when to provide direct support
• Build credibility through consistent follow-through, responsiveness, and a deep understanding of local market dynamics and the unique needs of De Novo offices.

Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or a minimum of 8 years of progressive experience in marketing
• 3–5 years of demonstrated career growth within multi-unit organizations, ideally in a marketing capacity
• Proven ability to leverage data and analytics to optimize marketing programs and budget allocation, with a focus on driving new patient acquisition, case acceptance, scheduling availability, and enhancing doctor brand awareness and reputation
• Experience managing a portfolio of markets with multiple supported locations, ensuring tailored marketing plans for individual locations while driving overall market success
• Demonstrated success in an influence-based operating model, where relationship-building and consultative support have directly impacted decisions and business outcomes
• Strong decision-making capabilities, with the ability to make timely, high-quality decisions informed by priority, analysis, experience, and sound judgment
• Excellent interpersonal and communication skills, both written and verbal
• Proven ability to establish and maintain effective working relationships with internal stakeholders and external partners
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other essential business tools
• Willingness to travel up to 30%, including day trips and occasional overnight stays