SFMC Developer, Marketing Automation – Marketing
Job Details
- Req ID:
- 119451
- Supported Practice:
- Heartland Dental
- Category:
- Marketing
- Location:
- Heartland Dental, Chicago, IL 60601
- Salary:
- $88,000.00 - $96,500.00 per year
Position Summary:
SFMC Developer, Marketing Automation – Marketing
Role Overview
The SFMC Developer is a hands-on execution role responsible for the day-to-day development, deployment, and optimization of marketing campaigns and automated patient journeys within Salesforce Marketing Cloud (SFMC). This individual will own campaign execution end-to-end; building emails, configuring journeys, writing queries, troubleshooting issues, and supporting ticket-based platform requests. The ideal candidate is technically proficient, detail-oriented, and thrives in a fast-paced, sprint-based environment where reliable, high-quality execution is the expectation.
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in 1,900+ dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the clinical leaders of their practice, retain full clinical autonomy, and establish their own care philosophies. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and patient experiences.
This role reports to the Senior Manager of Marketing Operations and works with our Salesforce development team.
Below is an overview of the duties and responsibilities you would take on in this role:
- Campaign & Journey Execution
- Build, test, and deploy email/SMS campaigns across SFMC (Email, Journey, Automation, Mobile, Content, Cloud Pages), with dynamic personalization.
- Configure and QA automated journeys (splits, triggers, multi-channel touchpoints).
- Execute testing strategies (A/B, STO, Path Optimizer) to improve performance.
- Support audience segmentation using SQL and Data Extensions.
- Platform Support & Ticket-Based Work
- Triage and resolve support tickets.
- Monitor deliverability and address bounces, spam risks, and sender reputation.
- Maintain data hygiene (suppression lists, unsubscribes, data integrity).
- Support preference center to ensure opt-ins/outs are captured and applied.
- Enhancements & Optimization
- Execute roadmap-driven enhancements, including data integrations, dynamic content, and journey expansions.
- Develop advanced personalization and functionality using AMPscript, SSJS, and Cloud Pages.
- Document platform architecture, data models, journey configurations, and operational runbooks.
- Collaboration & Agile Delivery
- Participate in Agile ceremonies and manage work in Jira.
- Estimate, plan, and deliver against sprint commitments.
- Partner with product on complex builds and architecture decisions.
- Collaborate cross-functionally to ensure data readiness and on-time delivery.
Minimum Qualifications
- Bachelor’s degree in a related field.
- 3–5 years hands-on SFMC experience.
- Proficiency in AMPscript, SQL, HTML/CSS, SSJS.
- Experience with Data Extensions, segmentation, and automation workflows.
- Familiarity with APIs and Agile tools (e.g., Jira).
- Strong problem-solving, QA mindset, and ability to manage multiple priorities.
Desirable Qualifications
- SFMC certifications.
- Experience with deliverability best practices (SPF, DKIM, DMARC).
- Familiarity with GCP/BigQuery integrations.
- Experience with dynamic content at scale and multi-brand templates.
- SMS compliance knowledge (TCPA, 10DLC).
- Understanding of privacy regulations (HIPAA, CAN-SPAM).
- Experience with CDPs (e.g., Salesforce Data Cloud).
Physical Requirements
- Ability to perform essential duties satisfactorily with or without reasonable accommodation.
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times
We put our people first at Heartland Dental, and that shows in our generous benefits package.
Company retains the sole discretion to change the duties of the position at any time.
We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.
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Benefits
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Paid Vacation & Holidays
-
Access to Daily Pay
-
Sponsored Continuing Education Opportunities
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Bonus Program
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Retirement and College Savings Plans
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Referral Bonus
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Health, Vision, Dental, & Life Benefits
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Fitness and Mental Wellness Programs
Personal Stories
“I joined Heartland Dental in 2018 with 13 years of dental experience in search of career and leadership growth, and I’ve gotten that in abundance. The support is never-ending. If you have a vision or a dream, Heartland supports it wholeheartedly. I am blessed to be a part of such an amazing Supported Practice!”
- 2023 Joined the Communications Team
- 2021 Promoted to Regional Manager of Operations supporting Columbia and Aiken, SC and Evan, GA
- 2020 Expanded PMO role to support a second office
- 2018 Promoted to become the office’s Practice Manager of Operations (PMO)
- 2018 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new opportunity and have found so much more than I could have ever imagined. Heartland has provided me invaluable education opportunities that have allowed me to achieve things I never thought possible and do things I never would have imagined.”
- 2023 Promoted to Regional Manager of Operations supporting Charlotte, North Carolina
- 2020 Transitioned to a PMO role supporting newly affiliated practices and new, or De Novo, offices in Charleston, SC
- 2017 Promoted to Practice Manager of Operations (PMO) supporting offices in Melbourne, FL
- 2015 Joined Heartland Dental as an Office Manager
“Beyond supporting me professionally, Heartland allows me to make a difference in my community. Being able to volunteer in Free Dentistry Days has been a huge motivator for me. I am proud to make a difference by helping empower providers to give back.”
- 2023 Founding member of Alliance, Heartland Dental’s gender and sexuality employee-led community
- 2022 Transitioned to Digital Marketing
- 2022 Promoted to Field Marketing Strategist
- 2018 Transitioned to the Regional Marketing Strategist
- 2017 Promoted to Practice Manager of Operations
- 2016 Promoted to Office Manager
- 2014 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new career opportunity. Thanks to the great leaders and developmental courses Heartland offers, I have grown both personally and professionally. I never imagined I would become part of a new and growing department!”
- 2022 Promoted to Payor Relations Supervisor
- 2018 Joined a new, growing department as Payor Relations Lead
- 2016 Promoted to Fee Schedule Manager
- 2014 Promoted to Fee Schedule Supervisor
- 2011 Moved to Dental Insurance Administration department as a Fee Schedule Coordinator
- 2008 Transitioned to a role as a Dental Assistant
- 2007 Joined Heartland Dental as a Business Assistant
Heartland Dental
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.
Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and set forth their own clinical care philosophies. But all our partners are united by a common goal: delivering the highest quality dental care and experience.
At Heartland Dental, we’re committed to living our core values which promote diversity and inclusion. Supported practices are independently owned and operated, and employment decisions are made by each practice. However, all supported practices are encouraged to provide equal opportunity in employment and to comply with all applicable federal, state, and local laws regarding non-discrimination.