Who We Are

How our mission and values affect you.

Our Commitment to You

Heartland Dental’s mission is clear: We exist to support dentists and their teams so they can deliver the highest quality dental care and experiences to the communities they serve. We do this while providing exceptional careers to those with a passion for their patients.

Heartland History

Through his own experiences as a solo practitioner, Dr. Rick Workman, our Founder and Executive Chairman, discovered the need for support in the dental community. He knew there had to be a better way, not just for himself but for future dentists in any phase of their career. By providing non-clinical business support to help dentists find a more rewarding way to practice dentistry, Heartland Dental has grown into the nation’s largest dental support organization supporting a community of nearly 1,800 like-minded dentists. With our support, dentists gain management relief, access to continuing education and leadership training, as well as tools and resources to help them focus on what they do best – to care for their patients.

Our Core Values

Our core values reflect the company’s culture and are a driving force as we work together to ensure the success of our supported doctors and their teams.


Striving for mastery through constant and never-ending improvement, focusing on results and putting the success of our supported offices first.


Acting with honesty, integrity and transparency, maintaining a healthy work environment and doing the right things for the right reasons.


Staying open, positive and mentally flexible, delivering world-class processes and systems, efficiently managing change.


Promoting work-life balance, creating safe and supportive environments, giving back to the communities we serve.


Working hard, smart and together, promoting inclusion and diversity.


Staying grateful, having fun together, celebrating each other's success and growth.


Helping One Another

Helping one another greatly extends beyond the support we provide to dental professionals. Over the years, we’ve witnessed our amazing team members actively helping each other and serving their communities. We know the impact of giving back, which is why we actively participate in mission trips, Free Dentistry Days™ and My Free Smile™.

Our long history of generous and service-minded team members seeded the idea for The Heartland Dental Foundation. Today, the Foundation is responsible for more than $3 million in charitable donations. The very root of the Foundation is assisting supported dentists, team members, and support professionals in their time of need. From helping families impacted by hurricanes to supporting a mother stay by her son’s side as he battled Leukemia, we believe that helping our team members is simply the right thing to do.

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At Heartland Dental, we’re committed to living our core values, which promote diversity and inclusion. We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.
If you have a disability or special need that may require assistance in submitting an application, please contact us at heartlanddentalcareers@heartland.com so that we may assist with your job application process.
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