Lead Generation Associate - Remote

Lead Generation Representative – Affiliations Team

Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices. Each Heartland Dental support office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported Doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.

We are looking for a self-motivated individual that can thrive in a fast-paced environment to help continue Heartland Dental’s growth. The Lead Generation Representative is the primary source of inorganic growth for the largest dental support organization in the country. 

Help Heartland Dental grow by attracting and affiliating with successful dental practices, owners, and their teams. The Lead Generation Representative will be focused on origination and deal sourcing initiatives for Heartland. This individual will be responsible for proactive outreach to bolster pipeline development.  Components of this role will include: lead generation through cold calling and targeted outreach campaigns, data management, CRM utilization, Business Development Representative support, and event execution. 

Heartland Dental’s mission and vision are core to the company and drive all that we do. Heartland is a world-class company and the leader in dentistry, with a mission to support dentists and their teams as they deliver the highest quality dental care and experiences to the communities they serve while providing exceptional careers for our employees and creating value for our stakeholders. Supporting great doctors and teams is at the center of everything we do.

Dental practice affiliations are at the core of Heartland’s growth strategy and have been the foundation upon which Heartland has achieved its success over more than 25 years.  By affiliating with the nation’s highest quality dental practices, Heartland grows its mission to support dentists and their teams while gaining valuable clinical expertise from Doctors and Hygienists to help support and mentor others across its community.

Below is an overview of the duties and responsibilities associated with this position:

• Focus on sourcing new affiliation leads from all areas and channels (owner, broker, CPA, etc.)
• Generate leads for the company through data mining and some cold calling efforts  
• Work closely with business development team to generate and qualify new leads 
• Continuously cultivate and maintain positive relationships with sources for lead generation
• Ability to identify and qualify the key aspects of a potential lead, understanding key attributes for success
• Help develop targeted approach to new and existing markets in which we have a presence to drive growth
• Manage and maintain prospect database (CRM) ensuring accuracy and integrity 
• Meet regular quotas for calls and qualified leads
• Work strategically to find opportunities to help our company grow, while also continuously improving the role to enhance performance across the team
• Partner with 3^rd party companies to engage and drive deal flow
• Actively participate and represent Heartland in trade shows, dental conferences, and other third party events focused on dental owners for lead generation and visibility of the company
• Stay in frequent contact with existing and past owners to uncover opportunities
• Maintains prospect information/tracking data and provide input to other company pipeline systems
• Track outbound activity and prospects in internal CRM as well as update and leverage CRM to assist identifying priority targets
• Cross departmental collaboration to increase deal flow

Minimum Requirements:

• 2+ years of experience in a related field with CRM databases (ideally HubSpot and Microsoft Dynamics).

• A bachelor’s degree 

• Overnight travel appropriately once a month

• Work well within a team as we are focused on winning together
• Self motivated and driven to achieve goals
• Ability to cold-call and to answer telephone calls and communicate information
• Ability and flexibility to travel at least quarterly
• Ability to work well under pressure and prioritize multiple tasks
• Periodically work outside of normal working hours
• Ability to interact with co-workers in a collegial manner to accomplish common tasks
• Pipeline builder - driver - enforcer and ability to respectfully challenge the team
• Advanced communication skills, both verbal and non-verbal

Desirable Qualifications:

• The ideal candidate will  reside in the Midwest or Eastern region, close to a major airport.

• Recruiting or call center experience

• Strong computer skills
• Multi-site healthcare experience

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Company retains the sole discretion to change the duties of the position at any time.

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.