Campaign Strategist - Patient Marketing
Job Details
- Req ID:
- 108804
- Supported Practice:
- Heartland Dental
- Category:
- Marketing
- Location:
- Heartland Dental, Chicago, IL 60601
- Salary:
- $108,000.00 - $117,000.00 per year
Position Summary:
Campaign Strategist – Patient Marketing
We are seeking a full-time Campaign Strategist to join our Patient Acquisition team. As a strategic architect of our marketing efforts, the Campaign Strategist will be responsible for designing and executing data-driven campaigns that drive patient acquisition and brand engagement across our supported dental offices.
This manager-level role requires a deep understanding of performance marketing, audience segmentation, and omnichannel planning and strategy. The strategist will collaborate cross-functionally with vendors, internal account managers, creative teams, and the Director of Patient Acquisition to ensure campaigns are aligned with business goals and deliver measurable impact.
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,900 dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported Doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.
Below is an overview of the duties and responsibilities you would take on in this role:
- Develop and refine campaign strategies across all paid media channels including Paid Search, Paid Social, Direct Mail, and Lead-Gen/Pay-Per-Call partners
- Lead strategic planning sessions to identify new lead sources and optimize existing ones
- Align campaign initiatives with broader organizational goals and KPIs.
- Design and manage ongoing A/B testing across multiple channels and platforms
- Partner with agencies to oversee campaign execution
- Establish and track performance benchmarks, ensuring campaigns meet or exceed targets
- Translate performance data into actionable insights and strategic recommendations
- Ensure accountability and alignment across internal and external stakeholders
- Other projects as assigned
- Ability to travel up to 20%
Minimum Requirements:
- 5-10 years of experience working in performance marketing, user acquisition, or campaign strategy roles at a large advertiser or advertising agency
- Strong analytical mindset and a passion for driving results through strategic marketing initiatives. Willing and able to create decks/presentations and pull together multiple data sources into spreadsheets and do cleanup/transformation work to analyze problems and results.
- Experience receiving a business problem, translating to tactical action plan, managing execution, and reporting results to multiple teams at different levels in the organization
- Open, positive, and mentally flexible attitude. Willing to both create change and manage through it personally. Enjoys the company of others and explaining complicated topics to people not familiar with them.
- Located in St. Louis or Chicago area. Role is primarily remote with up to 20% travel for quarterly business reviews with partners, planning sessions, and team meetings. Office space is available in West St. Louis County. Team is primarily mid-west based working Central Time. Supervisor located in St. Louis; Several agencies/vendors in Chicago area. Company is Headquartered in Effingham IL.
Physical Requirements:
- Ability to perform essential duties satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties of the position
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
We put our people first at Heartland Dental, and that shows in our generous benefits package.
Company retains the sole discretion to change the duties of the position at any time.
We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.
Featured Jobs
Dental Hygienist
- Supported Practice:
- Associated Dental Care
- Job Location:
- 5905 West Bell Rd., Glendale, AZ 85308
- Category:
- Dental Hygienist
At ADP- Bell, patient care is our #1 priority and so is creating a work environment that’s collaborative, compassionate, energetic, and fun. Our team is open-minded, hard-working, and always growing. We believe in giving honest, motivating feedback, lifting each other …
Dental Hygienist
- Supported Practice:
- Dental Care at Little River
- Job Location:
- 119 Pavilion Dr, Little River, SC 29566
- Category:
- Dental Hygienist
Maintaining an exceptional culture and patient experience is our top priority! As a clinical provider and patient advocate, you’ll be given all the resources you need to provide exceptional care, while expanding your clinical skillset. You’ll work in an environment …
Dental Front Office Assistant
- Supported Practice:
- Afinia Dental - Mason
- Job Location:
- 9415 Fields Ertel Rd, Cincinnati, OH 45249
- Category:
- Business Assistant
Dental Front Office Assistant Full Benefits Included!
Benefits
-
Paid Vacation & Holidays
-
Access to Daily Pay
-
Sponsored Continuing Education Opportunities
-
Bonus Program
-
Retirement and College Savings Plans
-
Referral Bonus
-
Health, Vision, Dental, & Life Benefits
-
Fitness and Mental Wellness Programs
Personal Stories
“I joined Heartland Dental in 2018 with 13 years of dental experience in search of career and leadership growth, and I’ve gotten that in abundance. The support is never-ending. If you have a vision or a dream, Heartland supports it wholeheartedly. I am blessed to be a part of such an amazing Supported Practice!”
- 2023 Joined the Communications Team
- 2021 Promoted to Regional Manager of Operations supporting Columbia and Aiken, SC and Evan, GA
- 2020 Expanded PMO role to support a second office
- 2018 Promoted to become the office’s Practice Manager of Operations (PMO)
- 2018 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new opportunity and have found so much more than I could have ever imagined. Heartland has provided me invaluable education opportunities that have allowed me to achieve things I never thought possible and do things I never would have imagined.”
- 2023 Promoted to Regional Manager of Operations supporting Charlotte, North Carolina
- 2020 Transitioned to a PMO role supporting newly affiliated practices and new, or De Novo, offices in Charleston, SC
- 2017 Promoted to Practice Manager of Operations (PMO) supporting offices in Melbourne, FL
- 2015 Joined Heartland Dental as an Office Manager
“Beyond supporting me professionally, Heartland allows me to make a difference in my community. Being able to volunteer in Free Dentistry Days has been a huge motivator for me. I am proud to make a difference by helping empower providers to give back.”
- 2023 Founding member of Alliance, Heartland Dental’s gender and sexuality employee-led community
- 2022 Transitioned to Digital Marketing
- 2022 Promoted to Field Marketing Strategist
- 2018 Transitioned to the Regional Marketing Strategist
- 2017 Promoted to Practice Manager of Operations
- 2016 Promoted to Office Manager
- 2014 Joined Heartland Dental as a Business Assistant
“I joined Heartland Dental in search of a new career opportunity. Thanks to the great leaders and developmental courses Heartland offers, I have grown both personally and professionally. I never imagined I would become part of a new and growing department!”
- 2022 Promoted to Payor Relations Supervisor
- 2018 Joined a new, growing department as Payor Relations Lead
- 2016 Promoted to Fee Schedule Manager
- 2014 Promoted to Fee Schedule Supervisor
- 2011 Moved to Dental Insurance Administration department as a Fee Schedule Coordinator
- 2008 Transitioned to a role as a Dental Assistant
- 2007 Joined Heartland Dental as a Business Assistant
Heartland Dental
Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services to more than 3,000 supported doctors across 39 states and the District of Columbia in over 1,800 dental offices. Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and retain clinical autonomy. All Heartland Dental supported doctors are united by a common goal: delivering the highest quality dental care and experiences to the communities they serve.
Each Heartland Dental supported office is unique to the community and the patients they serve. Supported doctors are the leaders of their practice and set forth their own clinical care philosophies. But all our partners are united by a common goal: delivering the highest quality dental care and experience.
At Heartland Dental, we’re committed to living our core values which promote diversity and inclusion. We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.